About

Project Seedo is a streetwear brand based in Amman, shaped by culture, identity, and the streets we move through.

Embracing unapologetic Arab identity, the brand creates a world that is loud, layered, and resistant. Each piece is a celebration of authenticity and self-expression.

Design at Project Seedo is conscious — centered on how garments are made, by whom, and why. Fabrics are selected for longevity, sustainability, and story.

The brand creates clothing that is intentional, expressive, and deeply rooted.