About

Project Seedo is a contemporary ready-to-wear brand that explores how identity is inherited, questioned, and redefined through design.

Based in Amman, the brand is rooted in the idea of becoming. Each piece looks at the different layers that shape who we are — what we carry with us, what we question, and what we choose to make our own.

Design at Project Seedo is conscious — centered on how garments are made, by whom, and why. Fabrics are selected for longevity, sustainability, and story.

The brand creates clothing that is intentional, expressive, and made for a generation in the process of becoming.